Recently you may have seen more emails in your inbox asking to reconfirm your subscriptions—promotional offers and newsletters for instance. Under the Canada’s Anti-Spam Legislation (CASL), organizations are required to now have expressed consent from individuals to receive mass communications, such as; Emails, Newsletters, Text Messages and promotional offers to a large audience. The most important change to CASL relates to focusing on expressed consent rather than implied. ‘Implied consent’ is a subscription made over the phone, a communication face-to-face or signing up for something without checking off a box. ‘Expressed consent’ is an individual checking off a box, subscribing to a form or a webpage, or expressing your interest through an email that you have sent to an organization indicating that you would like to receive communications —this way the organization has ‘proof’ of your consent and interest.
As of July 1st, 2017, expressed consent needs to be obtained to send mass communications to subscribers and/or clients, ultimately interested people are able to subscribe on their own. Please contact Kait-Lynn Gooch at 705-360-1353 x36 or firstname.lastname@example.org to learn more on CASL or to set up a workshop or presentation in your area.
In the June WIRED Newsletter, NEOnet included a confirmation link for you to re-confirm receiving our newsletter. If you have not yet confirmed your interest please click here or email email@example.com.
To learn more about Canada’s Anti-Spam Legislation please visit fightspam.gc.ca.