On Friday, March 3rd, 2017, Kait-Lynn Gooch hosted a Social Media Metrics workshop which was partnered with the (Leadership Training Network) LTN. She got positive feedback from all the participants that were at the workshop. Social Media is a useful tool in business, and understanding the metrics/analytics of these tools can help tailor your Social Media page to become more successful. The #1 tip that she stressed during the presentation is that; the numbers you see on Social Media are guidelines for online efforts and that it doesn’t mean that those are the people constantly utilizing your service. Also, even though you have online information that people will still hear about the business from word of mouth. She also used the time during the workshop to sit one on one with the participants and give them individual tips for a more successful Social Media Page.