What is E-Commerce and Why is it Important for Your Business?

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What is E-Commerce and Why is it Important for Your Business?

E-commerce is the purchase of products and services online. There are many different types of e-commerce including businesses marketing to other businesses and consumers selling to other consumers.

[1] Think of companies like E-Bay, Amazon, and Wal-Mart. All of them use electronic commerce in different ways.

At its’ core e-commerce uses shopping cart software, similar to the shopping cart in a store. Customers put their products, or services into the cart and proceed to check out when they are ready to pay.[2]

Consumers are increasingly turning to e-commerce and are going online to make their purchases. In fact, Canadians are leading the pack when it comes to online spending.

Canadians spend on average 41.3 hours online a month, and we are some of the most active Internet users globally.[3] We spent $22.3 billion online in 2012 and made 105 million transactions, and that number grew to $25.37 billion in 2014.[4]

How can e-commerce benefit your business?

  •  It is convenient and fits into the busy schedule of your customers.
  • It is personal and offers a personal shopping experience to your clients.
  • It is open 24/7.
  • It demonstrates to your clientele that you are modern and up to date.
  • You are reaching your customers where they spend their time.

Customers conduct online research before buying a product or choosing a service provider and a well-maintained website and, social media platform can sway their opinion. If you are not online, you risk losing a large portion of your market.

If all of this seems intimidating, don’t worry. We are here to help! We offer presentations on topics like how to market your business on social media, how to maintain your website, and blogging.

Call us to find out about what we can do for you! Call 705.360.1353 or email info@neonet.on.ca

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[1] What is Ecommerce? Network Solutions. Available at: http://www.networksolutions.com/education/what-is-ecommerce/

[2] Arline, Katherine. What is E-Commerce? 2015. Business News Daily. Available at: http://www.businessnewsdaily.com/4872-what-is-e-commerce.html

[3] Holmes, Ryan. Six Social Media Changes Businesses Should Watch for this Year. 2016. The Financial Post. Available at http://business.financialpost.com/entrepreneur/six-social-media-changes-businesses-should-watch-for-this-year?__lsa=e082-4444

[4] Retail Ecommerce Sales in Canada to Near C$30 Billion. 2015. Available at: http://www.emarketer.com/Article/Retail-Ecommerce-Sales-Canada-Near-C30-Billion/1011853

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